Paid Search Marketer

Key Responsibilities

• Develop and launch paid-search campaigns from the ground up, including campaign structure, targeting, measurement, and ongoing optimization.
• Establish conversion tracking for free-demo engagement across the HubSpot website and Google Analytics before paid spend scales.
• Build the account architecture, including keyword strategy, search-term strategy, match types, negatives, bidding, and budget allocation.
• Monitor and optimize paid-search performance through consistent, hands-on account management.
• Apply the existing redirect and remarketing software to paid-search traffic.
• Connect paid acquisition activity to the company’s initial conversion goal of free-demo engagement.
• Coordinate with the SEO and content specialist on keyword coverage and landing pages so organic and paid efforts follow one plan.
• Set direction for the paid-acquisition program while executing the work directly as an early marketing hire.
• Track success through increased website traffic and stronger conversion into free-demo engagement.
• Confirm platform-specific advertising approval and compliance constraints relevant to the regulated futures brokerage category before campaign buildout.

Required Qualifications

• Demonstrated experience building paid-search programs from scratch rather than only inheriting mature accounts.
• Strong hands-on paid-search execution, including daily account involvement rather than directing another operator.
• Ability to set up conversion tracking and measurement independently without relying on an existing analytics team.
• Comfort operating as an early marketing hire, setting direction while also executing the work.
• Ability to collaborate directly with marketing leadership and an SEO and content specialist.

Location: Remote (USA). The preferred start is as soon as possible.

Benefits and Perks

• Remote opportunity based in the USA.
• Opportunity to build a paid-search program from zero and establish its foundational strategy and measurement.
• Direct collaboration with marketing leadership and an SEO and content specialist.
• Ownership of a high-impact acquisition channel tied to free-demo engagement.